Israeli Veganwashing: strategic promotion of veganism by the state, in order to make Israel appear liberal and progressive and distract attention away from ongoing violations of Palestinian rights.
Many dedicated animal rights activists have worked hard to create a successful Israeli vegan movement. However, this movement is increasingly becoming co-opted and used by the Israeli government with political objectives.
“When veganism becomes a tool to improve the IDF’s image, or that of Israel as a whole […] and when attempts are being made to cover up the fact that the IDF operates an occupation mechanism that denies people their basic human rights, veganism is being appropriated for propaganda purposes.
“In Tel Aviv today, it is far easier to find food whose preparation has not involved the exploitation of animals than to find food whose production has not entailed the oppression and uprooting of other human beings.”
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